B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- percentage of consumers willing to share email address for no incentive for US and Canada consumers (2022)
About 30% of consumers surveyed in the US and Canada reported willingness to share their email address with a company for no incentive.
- Source states 'about 30%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BCG
Primary
Tier B
https://www.bcg.com/en-gb/publications/2022/personalized-marketing-and-data-privacy-how-healthcare-s… ↗
Source Article
Personalized Marketing and Data Privacy: How Healthcare Systems Can Meet the Needs of Consumers Who Want Both - Advance Healthcare Marketing
Personalized Marketing and Data Privacy: How Healthcare Systems Can Meet the Needs of Consumers Who Want Both
Healthcare marketers are certainly faced with an array of challenges—including the shifting landscape of data-driven advertising.
In an increasingly digital world, many consumers want the me…
Original Research
BCG
· Original study ↗
Methodology
BCG and Google survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US and Canada consumers: 30% percentage of consumers willing to share email address for no incentive. Source: BCG (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bcg-google-healthcare-data-privacy-survey-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bcg-google-healthcare-data-privacy-survey-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- percentage of consumers willing to share email address for no incentive for US and Canada consumers<br><small>Source: BCG (2022) · <a href="https://lighthousedata.io/data/bcg-google-healthcare-data-privacy-survey-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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