B
Evidence Grade B
Graded
under review
Safe to Cite
Current
66%
66% -- percentage of companies using genai for content generation for companies using GenAI for content generation (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
900
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Boston Consulting Group
Primary
Tier A
https://itforum.com.br/noticias/bcg-empresas-projetos-genai-despreparadas/ ↗
Source Article
BCG: 70% das empresas têm projetos com IA generativa, mas estão despreparadas - IT Forum
Estudo com áreas de marketing, vendas e serviços aponta que 74% dos líderes esperam que a tecnologia melhore as principais métricas de negócios
Imagem: Shutterstock
Sete em cada dez executivos (70%) de marketing, vendas e serviços em diferentes setores dizem que suas organizações desenvolveram pelo …
Original Research
Boston Consulting Group
· Original study ↗
Methodology
Study conducted by Boston Consulting Group with 900 executives across various sectors.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
companies using GenAI for content generation: 66% percentage of companies using genai for content generation. Source: Boston Consulting Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bcg-content-generation-usage
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<blockquote cite="https://lighthousedata.io/data/bcg-content-generation-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- percentage of companies using genai for content generation for companies using GenAI for content generation<br><small>Source: Boston Consulting Group (2026) · <a href="https://lighthousedata.io/data/bcg-content-generation-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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