B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- purchase after video ugc rate for US consumers (2024-2025)
60% of U.S. consumers have made a purchase after watching video-based UGC on social media according to Bazaarvoice's Shopper Experience Index.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024-2025
Entity
Sample Size
8,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bazaarvoice
Primary
Tier A
https://virvid.ai/blog/ai-video-ads-complete-guide-2026 ↗
Source Article
AI Video Ads That Convert in 2026: Complete Guide (12 Templates + ROI Playbook for Meta/TikTok/YouTube)
AI Video Ads That Convert in 2026: Complete Guide (12 Templates + ROI Playbook for Meta/TikTok/YouTube)
AI-generated video ads have crossed from experimental curiosity to mainstream marketing strategy, and the numbers prove it works.
Traditional 30-second commercials cost $10,000–$50,000 in producti…
Original Research
Bazaarvoice
· Original study ↗
Methodology
Bazaarvoice Shopper Experience Index
Methodology documented
Segmentation
Industrysocial_media_marketing
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
US consumers: 60% purchase after video ugc rate. Source: Bazaarvoice (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bazaarvoice-ugc-purchase-social-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bazaarvoice-ugc-purchase-social-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- purchase after video ugc rate for US consumers<br><small>Source: Bazaarvoice (2024-2025) · <a href="https://lighthousedata.io/data/bazaarvoice-ugc-purchase-social-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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