B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- share of top sites with mediocre or worse checkout for top ecommerce sites (2025)
65% of top ecommerce sites perform mediocre or worse at checkout.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://kirro.io/checkout-optimization ↗
Source Article
Checkout Optimization: 9 Strategies That Actually Work
Checkout optimization is about removing friction between “add to cart” and “order confirmed.” It’s one of the highest-impact things you can do for an online store. Baymard Institute found that the average large ecommerce site can gain 35% more conversions through checkout design improvements alone. …
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute research, cited by Kirro
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top ecommerce sites: 65% share of top sites with mediocre or worse checkout. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-top-sites-mediocre-checkout-65
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<blockquote cite="https://lighthousedata.io/data/baymard-top-sites-mediocre-checkout-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of top sites with mediocre or worse checkout for top ecommerce sites<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/baymard-top-sites-mediocre-checkout-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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