B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- share of users evaluating product size from images for E-commerce shoppers (2025)
42% of users try to evaluate the volume or size of a product based on the images provided.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://ultro.fr/en/articles/representation-produit-en-e-commerce-retail-coaching-maison-objet ↗
Source Article
Du virtuel au réel, la tangibilité du produit en e-commerce : Ultrō aux talks Retail Coaching de Maison&Objet
The art of presenting a product in the e-commerce experience in order to make it as tangible as possible: Ultrō at the Maison&Objet Retail Coaching talks
Centra is a headless & SAAS e-commerce solution for which we are partners for France. In just a few years, the Swedish platform has built a solid …
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute study cited by article
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelmulti-channel
Cite this stat
Plain Text
E-commerce shoppers: 42% share of users evaluating product size from images. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-size-evaluation-images
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<blockquote cite="https://lighthousedata.io/data/baymard-size-evaluation-images" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of users evaluating product size from images for E-commerce shoppers<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/baymard-size-evaluation-images" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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