B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70.19%
70.19% -- average ecommerce cart abandonment rate for ecommerce industry (2026)
The average ecommerce cart abandonment rate is 70.19 percent based on industry benchmarks from the Baymard Institute.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70.19%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://ad-times.com/how-to-build-a-shopify-abandoned-cart-recovery-system-that-actually-converts-in… ↗
Source Article
How to Build a Shopify Abandoned Cart Recovery System That Actually Converts in 2026
Original Research
Baymard Institute
· Original study ↗
Methodology
Source: Baymard Institute
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce industry: 70.19% average ecommerce cart abandonment rate. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-institute-cart-abandonment-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/baymard-institute-cart-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70.19%</strong> -- average ecommerce cart abandonment rate for ecommerce industry<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/baymard-institute-cart-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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