B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share of mobile users overlooking guest checkout option for mobile ecommerce users (2025)
60% of mobile users overlooked the guest checkout option because of poor layout.
- Attributed specifically to poor layout causing users to not find the option
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://kirro.io/how-to-optimize-conversion-rate ↗
Source Article
How to optimize conversion rate (data-backed)
To optimize your conversion rate, start with your value proposition, then simplify your copy, speed up your pages, remove form friction, and test every change. That’s the order. Not because it sounds nice, but because research across 20,000+ pages shows these five areas have the biggest impact, in t…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute research
Methodology documented
Segmentation
IndustryRetail
Channelmulti-channel
Cite this stat
Plain Text
mobile ecommerce users: 60% share of mobile users overlooking guest checkout option. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-guest-checkout-overlooked-60
HTML Embed
<blockquote cite="https://lighthousedata.io/data/baymard-guest-checkout-overlooked-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of mobile users overlooking guest checkout option for mobile ecommerce users<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/baymard-guest-checkout-overlooked-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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