B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- ecommerce cart abandonment rate for E-commerce users (2026)
Around 70% of e-commerce users abandon their shopping cart after adding items.
- Reported as an approximate figure ('around 70%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://www.fieldtrip.agency/post/enterprise-voc-research-methods ↗
Source Article
Voice of Customer Research: The Methods Enterprise Brand Teams Actually Use
Tereza
Published:
June 30, 2026
Updated:
August 21, 2026
Enterprise brand teams have more customer data than ever, yet the real customer signals can still be hard to find. Feedback sits across surveys, reviews, social comments, sales notes, support tools, dashboards, and team chats.
Meanwhile, custo…
Original Research
Baymard Institute
· Original study ↗
Methodology
Reported as 'around 70%' of e-commerce users abandoning cart after adding items.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce users: 70% ecommerce cart abandonment rate. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-ecommerce-cart-abandonment-rate
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<blockquote cite="https://lighthousedata.io/data/baymard-ecommerce-cart-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- ecommerce cart abandonment rate for E-commerce users<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/baymard-ecommerce-cart-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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