B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- checkout abandonment rate due to distrust for Online shoppers abandoning orders due to payment trust concerns (Baymard Institute checkout research) (2025)
Baymard Institute's checkout research found that 19% of users have abandoned an order in the past three months specifically because they did not trust a site with their payment details.
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Lighthouse Research Team
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Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://www.saasfactor.co/blogs/modal-ux-design ↗
Source Article
Modal UX Design: Best Practices, Examples & Common Mistakes
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A user taps delete on a file they meant to keep, and nothing stops them until it is already gone. That gap is exactly what modal UX design closes. A modal window interrupts the screen just long enough to confirm, collect, or cla…
Original Research
Baymard Institute
· Original study ↗
Methodology
Users who abandoned an order in the past three months specifically because they did not trust the site with payment details
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Online shoppers abandoning orders due to payment trust concerns (Baymard Institute checkout research): 19% checkout abandonment rate due to distrust. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-checkout-abandonment-distrust
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<blockquote cite="https://lighthousedata.io/data/baymard-checkout-abandonment-distrust" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- checkout abandonment rate due to distrust for Online shoppers abandoning orders due to payment trust concerns (Baymard Institute checkout research)<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/baymard-checkout-abandonment-distrust" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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