B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48%
48% -- share of cart abandonment due to unexpected shipping costs for ecommerce shoppers (2025)
48% of cart abandonment instances are caused by unexpected shipping costs.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://webmedic.com/ecommerce-product-launch ↗
Source Article
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Original Research
Baymard Institute
· Original study ↗
Methodology
Cited as Baymard Institute (2025). Baymard's original research frames this as extra costs (shipping, tax, fees) being the top reason shoppers abandon carts at checkout.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce shoppers: 48% share of cart abandonment due to unexpected shipping costs. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-cart-abandonment-shipping-costs-2025
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<blockquote cite="https://lighthousedata.io/data/baymard-cart-abandonment-shipping-costs-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of cart abandonment due to unexpected shipping costs for ecommerce shoppers<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/baymard-cart-abandonment-shipping-costs-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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