B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
70.22%
70.22% -- online cart abandonment rate for global ecommerce (2025)
The average documented online cart abandonment rate across 50 studies is 70.22%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
70.22%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier A
https://yocto.agency/email-marketing-statistics/ ↗
Source Article
162 Email Marketing Statistics for 2026 (Sourced)
Email reaches 4.48 billion people and, by the most quoted estimate in the industry, returns $36 for every $1 spent. This page collects 162 figures on how the channel performs in 2026, and every one of them links to the study, dataset or document it came from and carries the year it was published.
If…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute meta-analysis of 50 studies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global ecommerce: 70.22% online cart abandonment rate. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-cart-abandonment-2025
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<blockquote cite="https://lighthousedata.io/data/baymard-cart-abandonment-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70.22%</strong> -- online cart abandonment rate for global ecommerce<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/baymard-cart-abandonment-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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