B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.50
$0.50 -- cost per install for The Battle Cats in Europe (2023)
The Battle Cats marketing campaign achieved a CPI down to $0.50 in Europe.
- CPIs reached down to $0.50
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$0.50
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Ponos
Primary
Tier A
https://www.pocketwhale.com/case-study-the-battle-cats/ ↗
Source Article
Ponos: influencers case study for The Battle Cats
in Case study
Context
PONOS was looking to acquire new male users from 15-25 in North America and Europe for their game, The Battle Cats.
What We Did
Males 15-25yo are predominately using Snapchat and YouTube as social media. In order to reach them, we ran Snapchat App Install campaigns and partnere…
Original Research
Ponos
· Original study ↗
Methodology
Campaign results from influencer partnerships and ad spend.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
The Battle Cats in Europe: $0.50 cost per install. Source: Ponos (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/battle-cats-cpi-europe
HTML Embed
<blockquote cite="https://lighthousedata.io/data/battle-cats-cpi-europe" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.50</strong> -- cost per install for The Battle Cats in Europe<br><small>Source: Ponos (2023) · <a href="https://lighthousedata.io/data/battle-cats-cpi-europe" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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