B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
63%
63% -- content discovery via personal shares for Gen Z (2025)
63 percent of Gen Z discover faith content through personal shares rather than ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Barna Research
Primary
Tier C
https://www.epiclifecreative.com/the-future-of-search-everywhere-optimization/ ↗
Source Article
A small church in Nashville, Tennessee started by posting short weekly devotionals. Within months, those reflections reached readers in Kenya, Singapore, and Brazil. A handful of simple posts—optimized for discoverability and written with heart—opened doors they never imagined.
This is what happens …
Original Research
Barna Research
· Original study ↗
Methodology
Cited from Barna Research; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 63% content discovery via personal shares. Source: Barna Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/barna-genz-faith-content-personal-shares
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<blockquote cite="https://lighthousedata.io/data/barna-genz-faith-content-personal-shares" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- content discovery via personal shares for Gen Z<br><small>Source: Barna Research (2025) · <a href="https://lighthousedata.io/data/barna-genz-faith-content-personal-shares" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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