B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
36%
36% -- direct mail response rate increase for Barclaycard Platinum card direct mail campaign (2026)
Response rates increased by 36% for Barclaycard's direct mail campaign upselling existing customers to the Platinum card.
- Baseline response rate and exact campaign dates are not stated in the source text.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Market Reach (Royal Mail)
Primary
Tier B
https://www.marketreach.co.uk/case-studies/simple-mailing-simply-delivered-barclaycard ↗
Source Article
A simple mailing simply delivered for Barclaycard.
Original Research
Market Reach (Royal Mail)
· Original study ↗
Methodology
Single-campaign case study published by Market Reach (Royal Mail); percentage lift in response rate vs. prior Barclaycard mailings; baseline value and original campaign date not disclosed. Vintage set to collection year per backfill convention.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Barclaycard Platinum card direct mail campaign: 36% direct mail response rate increase. Source: Market Reach (Royal Mail) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/barclaycard-mailing-response-rate-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/barclaycard-mailing-response-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- direct mail response rate increase for Barclaycard Platinum card direct mail campaign<br><small>Source: Market Reach (Royal Mail) (2026) · <a href="https://lighthousedata.io/data/barclaycard-mailing-response-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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