B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- direct mail response rate increase for ACLU (2026)
The ACLU's 'We're Not Moving to Canada' direct mail acquisition campaign increased response by 64% over its longstanding control.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Direct Marketing Association of Washington Educational Foundation (DMFA)
Primary
Tier A
https://dmfa.org/awards/dmfa-awards/2026-dmfa-awards-winners/ ↗
Source Article
2026 DMFA Award Winners | DMFA Award Winners - DMFA
2026 DMFA Award Winners
Overall Winner—Direct Mail Acquisition
ACLU
Campaign Creator(s): Lautman Maska Neill &Co
Campaign Name: We’re Not Moving to Canada
Description: The day after the election results, the ACLU ran a full-page ad in the New York Times, which announced in bold text: “In case you ha…
Original Research
Direct Marketing Association of Washington Educational Foundation (DMFA)
· Original study ↗
Methodology
Direct Mail Acquisition award-winning campaign vs. longstanding control package; DMFA 2026 Award Winner
Methodology documented
Segmentation
IndustryNon-profit
RegionUS
RoleAll marketers
Channeldirect_mail
Cite this stat
Plain Text
ACLU: 64% direct mail response rate increase. Source: Direct Marketing Association of Washington Educational Foundation (DMFA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aclu-direct-mail-response-rate-increase-2026
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<blockquote cite="https://lighthousedata.io/data/aclu-direct-mail-response-rate-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- direct mail response rate increase for ACLU<br><small>Source: Direct Marketing Association of Washington Educational Foundation (DMFA) (2026) · <a href="https://lighthousedata.io/data/aclu-direct-mail-response-rate-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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