B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

79%

79% -- share using email marketing for banks and credit unions (2012)

Name: Share Using Email Marketing Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-21

2012 · n=300 · The Financial Brand / Bank Marketing Strategy

79% of surveyed banks and credit unions indicated they use email marketing in 2012.

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Attribution: The Financial Brand / Bank Marketing Strategy View source

Lighthouse Research Team

Last verified: 2026-09-21 · How we verify data →

Source verified Evidence graded

Value

79%

Unit

Percentage

Data Vintage

2012

Entity

banks and credit unions

Sample Size

300

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

The Financial Brand / Bank Marketing Strategy Primary Tier A

http://jimmarous.blogspot.com/2012/01/state-of-bank-and-credit-union.html ↗

Confidence: 57/100 Vintage: 2012 Channel: Common Crawl

Source Article

Bank Marketing Strategy

Original Research

The Financial Brand / Bank Marketing Strategy · Original study ↗

Methodology

2012 survey; up 10 percentage points from 69% in 2010 study

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

banks and credit unions: 79% share using email marketing. Source: The Financial Brand / Bank Marketing Strategy (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/banks-email-marketing-use-2012

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<blockquote cite="https://lighthousedata.io/data/banks-email-marketing-use-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share using email marketing for banks and credit unions<br><small>Source: The Financial Brand / Bank Marketing Strategy (2012) · <a href="https://lighthousedata.io/data/banks-email-marketing-use-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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