B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- banks delivering personalized services for banks (2025)
Only 44% of banks currently deliver tailored/personalized services.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://www.itscredit.com/blog/beyond-generations-uncovering-hidden-drivers-of-payment-behaviors-in-… ↗
Source Article
Beyond Generations: Uncovering Hidden Drivers of Payment Behaviors in Portugal, Africa, and Canada
customer
Beyond Generations: Uncovering Hidden Drivers of Payment Behaviors in Portugal, Africa, and Canada
In today’s rapidly evolving financial landscape, payment preferences are no longer determined solely by age. While generational differences offer useful insights, the real drivers of consumer …
Original Research
Accenture
· Original study ↗
Methodology
Cited from Accenture Global Banking Consumer Study 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
banks: 44% banks delivering personalized services. Source: Accenture (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/banks-delivering-personalized-support-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/banks-delivering-personalized-support-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- banks delivering personalized services for banks<br><small>Source: Accenture (2025) · <a href="https://lighthousedata.io/data/banks-delivering-personalized-support-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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