B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18,223,164
18,223,164 -- paid ad impressions for banking sector (2019)
The banking sector accumulated 18,223,164 paid ad impressions during the first 22 weeks of 2019.
- Data is based on Setupad's in-house ad impression tracking across its network rather than the entire global market.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18,223,164
Unit
Count
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Setupad
Primary
Tier B
https://buyshares.co.uk/banking-industry-paid-ad-impressions-slump-by-68-amid-pandemic/ ↗
Source Article
Banking industry paid ad impressions slump by 68% amid pandemic
The banking advertising industry has been negatively impacted by the Coronavirus crisis even as other sectors of the economy continue to assess and project the full ramifications of the current pandemic. Based on data exclusively acquired by Buy Shares, there is a significant gap in paid ad impressi…
Original Research
Setupad
· Original study ↗
Methodology
Setupad in-house ad impression data, first 22 weeks of 2019
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
banking sector: 18,223,164 paid ad impressions. Source: Setupad (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/banking-paid-ad-impressions-2019-total
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<blockquote cite="https://lighthousedata.io/data/banking-paid-ad-impressions-2019-total" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18,223,164</strong> -- paid ad impressions for banking sector<br><small>Source: Setupad (2019) · <a href="https://lighthousedata.io/data/banking-paid-ad-impressions-2019-total" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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