B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
52%
52% -- customer willingness to share data for personalization for Banking customers (2024)
Over 52% of customers say they will share personal and financial data if it leads to more relevant, customized experiences.
- The source text states 'Over 52%' rather than exactly 52%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Financial Brand
Primary
Tier C
https://www.fci-ccm.com/blog/customer-engagement-in-banking-why-personalization-not-share-of-wallet-… ↗
Source Article
Personalization: The Future of Customer Engagement in Banking
In banking, primacy is no longer defined by who holds the largest deposits but by who wins daily engagement. As customer expectations shift toward convenience, personalization, and real outcomes, loyalty is no longer passive—it is earned through seamless experiences and timely, relevant interactions…
Original Research
The Financial Brand
· Original study ↗
Methodology
Cited from The Financial Brand (2024) via secondary publication; original methodology not stated
Methodology documented
Segmentation
IndustryFinance
RegionGlobal
Channelcontent
Cite this stat
Plain Text
Banking customers: 52% customer willingness to share data for personalization. Source: The Financial Brand (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/banking-data-sharing-personalization-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/banking-data-sharing-personalization-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- customer willingness to share data for personalization for Banking customers<br><small>Source: The Financial Brand (2024) · <a href="https://lighthousedata.io/data/banking-data-sharing-personalization-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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