B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
60%
60% -- share of banking customers preferring immediate bot help for banking customers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
action.ai
Primary
Tier C
https://action.ai/why-banks-need-next-generation-conversational-ai/ ↗
Source Article
Why banks need next-generation conversational AI
For large organisations such as traditional retail banks, updating and digitising customer service can be an enormous challenge. There are many moving parts in banks, making it difficult to provide seamless customer service online, in-branch, and over the phone. Additionally, in a rapidly changing a…
Original Research
action.ai
· Original study ↗
Methodology
Survey cited by vendor blog; original study not named
Methodology documented
Segmentation
IndustryFinTech
RegionGlobal
Cite this stat
Plain Text
banking customers: 60% share of banking customers preferring immediate bot help. Source: action.ai (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/banking-customers-prefer-bot-help
HTML Embed
<blockquote cite="https://lighthousedata.io/data/banking-customers-prefer-bot-help" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of banking customers preferring immediate bot help for banking customers<br><small>Source: action.ai (2023) · <a href="https://lighthousedata.io/data/banking-customers-prefer-bot-help" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.