12%
12% -- visit to lead conversion uplift for Bandwidth (2025)
Bandwidth improved its visit-to-lead conversion rate by 12% after using scroll depth data to reorganize content on its SMS API page.
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Case study retold in Blikket article: US tech company Bandwidth reorganized its SMS API page to place key benefits above the fold after scroll data showed most visitors never passed the halfway point; visit-to-lead conversion rate improved 12%. Article undated (vintage is an estimated publication year); original case study unattributed in text.
<blockquote cite="https://lighthousedata.io/data/bandwidth-visit-to-lead-uplift-12" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- visit to lead conversion uplift for Bandwidth<br><small>Source: blikket.co (2025) · <a href="https://lighthousedata.io/data/bandwidth-visit-to-lead-uplift-12" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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