B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
88
88 -- nps drop problematic transactions for Digital transactions with notable issues (2026)
Digital transactions with notable issues resulted in an 88-point drop in Net Promoter Score, falling to -31.
- Measurement across all customers surveyed, not segmented by account value
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88
Unit
Score
Data Vintage
2026
Entity
Sample Size
1,800
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://digitalstrategyforce.com/journal/is-your-website-losing-customers-without-you-noticing/ ↗
Source Article
Is Your Website Losing Customers Without You Noticing? | Digital Strategy Force
Is Your Website Losing Customers Without You Noticing?
A web analytics report is a census of the visitors who stayed long enough and consented to be counted. Consent gating, cardinality limits, query sampling and percentile trimming each remove the rarest observations first, and at mid-market scale …
Original Research
Bain & Company
· Original study ↗
Methodology
Transactions with notable issues produced an 88-point NPS decline, landing at minus 31; from Bain survey of nearly 1,800 customers about their most recent digital transaction. Survey undated in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital transactions with notable issues: 88 nps drop problematic transactions. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-nps-drop-problematic-transactions-88
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bain-nps-drop-problematic-transactions-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88</strong> -- nps drop problematic transactions for Digital transactions with notable issues<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/bain-nps-drop-problematic-transactions-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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