B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- consumer ai search reliance for consumers (2025)
80% of consumers rely on AI-written results for at least 40% of their searches.
- Applies specifically to consumers using AI-written results for at least 40% of their searches
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Lighthouse Research Team
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Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://naniza.io/blog/customer-acquisition-strategies-for-2026 ↗
Source Article
Top 7 Proven Customer Acquisition Strategies for 2026
Customer acquisition is crucial for any business. It involves attracting and converting new customers to drive growth and maintain a competitive edge in the market. Without effective customer acquisition strategies, businesses can stagnate.
In this article, you’ll learn why customer acquisition matt…
Original Research
Bain & Company
· Original study ↗
Methodology
Cited from Bain & Company research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
consumers: 80% consumer ai search reliance. Source: Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-ai-written-results-reliance
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<blockquote cite="https://lighthousedata.io/data/bain-ai-written-results-reliance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumer ai search reliance for consumers<br><small>Source: Bain & Company (2025) · <a href="https://lighthousedata.io/data/bain-ai-written-results-reliance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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