B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- share of consumers relying on ai summaries for consumers (2026)
80% of consumers rely on AI summaries at least 40% of the time according to Bain & Company research.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://www.amicited.com/faq/how-does-ai-search-affect-brand-discovery/ ↗
Source Article
How Does AI Search Affect Brand Discovery? Impact on Visibility and Citations
Original Research
Bain & Company
· Original study ↗
Methodology
Bain & Company research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% share of consumers relying on ai summaries. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-ai-summaries-80-consumers
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<blockquote cite="https://lighthousedata.io/data/bain-ai-summaries-80-consumers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of consumers relying on ai summaries for consumers<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/bain-ai-summaries-80-consumers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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