B
Evidence Grade B
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Safe to Cite
Recent
65%
65% -- search engine market share for Baidu (2025)
Baidu holds a 65%+ market share of the search engine market in China.
- Reported as 65%+ (floor estimate)
- Specific to China search engine market
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
seomarketing.agency
Primary
Tier C
https://seomarketing.agency/seo-blog/top-ten-search-engines-in-the-world/ ↗
Source Article
Top 10 Search Engines Worldwide Ranked by Market Share 2025
Why Understanding the Top 10 Search Engines Matters
When most people think of search engines, Google is the first that comes to mind. While Google dominates the market, there are several other search engines that hold significant user bases and offer unique opportunities for marketers, brands, and S…
Original Research
seomarketing.agency
· Original study ↗
Methodology
Agency compilation states Baidu holds '65%+ in China'. Figure reported as a floor (65% or more); measurement source not attributed in the article.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2010 | 70% | |
| 2011 | 76% | +8.6% |
| 2011 | 70% | -7.9% |
| 2012 | 80% | +14.3% |
| 2017 | 79% | -1.2% |
| 2021 | 66% | -16.5% |
| 2022 | 74% | +12.1% |
| 2022-06 | 0.77% | -99.0% |
| 2024 | 2.7% | +250.6% |
| 2024 | 8.55% | +216.7% |
| 2024 | 7% | -18.1% |
| 2025 (current) | 65% | +828.6% |
| 2025-01 | 43.93% | -32.4% |
| 2026 | 0.55% | -98.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Baidu: 65% search engine market share. Source: seomarketing.agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baidu-china-search-market-share-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/baidu-china-search-market-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- search engine market share for Baidu<br><small>Source: seomarketing.agency (2025) · <a href="https://lighthousedata.io/data/baidu-china-search-market-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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