B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
81%
81% -- share of online account openings from existing customers for US small business banking customers (2024)
Between 81% and 91% of new online account openings are completed by small business customers who already have an existing relationship with the bank.
- Reported as a range: 81% to 91%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
BAI
Primary
Tier B
https://www1.pcbb.com/bid/2025-01-02-what-do-small-businesses-really-want-from-their-fi ↗
Source Article
What Do Small Businesses Really Want From Their FI?
Originally published on September 12, 2024. In 2009, Domino’s Pizza faced harsh criticism from customers who called its pizza tasteless and low quality. Rather than ignoring the negative reviews, Domino’s embraced the criticism, launching its 2010 “Pizza Turnaround” campaign. The company revamped it…
Original Research
BAI
· Original study ↗
Methodology
BAI survey; range 81%-91%, midpoint reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US small business banking customers: 81% share of online account openings from existing customers. Source: BAI (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bai-online-account-opening-existing-relationship
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bai-online-account-opening-existing-relationship" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of online account openings from existing customers for US small business banking customers<br><small>Source: BAI (2024) · <a href="https://lighthousedata.io/data/bai-online-account-opening-existing-relationship" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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