B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

88%

88% -- share of consumers less likely to return after bad website experience for consumers (2026)

2026  · HubSpot

88% of users won't return to a website after a poor/bad experience.

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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://omegatrove.com/web-design-central-florida/ ↗
Confidence: 53/100 Vintage: 2026 Channel: Wayback
Source Article
Web Design & Development Central Florida
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HubSpot · Original study ↗

Cited from HubSpot on agency landing page

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Industrymarketing
Plain Text
consumers: 88% share of consumers less likely to return after bad website experience. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bad-website-experience-return-hubspot
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<blockquote cite="https://lighthousedata.io/data/bad-website-experience-return-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share of consumers less likely to return after bad website experience for consumers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/bad-website-experience-return-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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