B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
80%
80% -- share reporting bad data negatively affects daily work for Interviewed email deliverability experts reporting that bad data negatively affects their day-to-day work (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
25
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Email Industries
Primary
Tier A
https://www.emailindustries.com/email-deliverability-experts-interview-series/ ↗
Source Article
Email Deliverability Experts Reveal Top Concerns, Challenges for ESPs & Brands
Every year we interview top email deliverability experts so that we might publish our findings for the benefit of the email marketing community and, perhaps selfishly, to improve our existing email compliance product, or new email verification product as well as email deliverability consulting servi…
Original Research
Email Industries
· Original study ↗
Methodology
Reported as 'About 80%' of respondents in n=25 expert interview series
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Interviewed email deliverability experts reporting that bad data negatively affects their day-to-day work: 80% share reporting bad data negatively affects daily work. Source: Email Industries (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bad-data-affects-daily-work
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<blockquote cite="https://lighthousedata.io/data/bad-data-affects-daily-work" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share reporting bad data negatively affects daily work for Interviewed email deliverability experts reporting that bad data negatively affects their day-to-day work<br><small>Source: Email Industries (2024) · <a href="https://lighthousedata.io/data/bad-data-affects-daily-work" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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