B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

71%

71% -- share of consumers saying background music creates better atmosphere for consumers (2026)

Name: Share Of Consumers Saying Background Music Creates Better Atmosphere Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2026 · MarketingCharts

71% of consumers say that business background music creates a better atmosphere overall.

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Attribution: MarketingCharts View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

71%

Unit

Percentage

Data Vintage

2026

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

MarketingCharts Primary Tier C

https://www.ambie.fm/blog/insights/the-ultimate-guide-to-creating-the-perfect-ambience-in-your-hospi… ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

The ultimate guide to creating the perfect ambience in your hospitality space

Original Research

MarketingCharts · Original study ↗

Methodology

Cited from MarketingCharts research via Ambie blog

Methodology documented

Segmentation

Industrymarketing

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Plain Text

consumers: 71% share of consumers saying background music creates better atmosphere. Source: MarketingCharts (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/background-music-better-atmosphere-71

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<blockquote cite="https://lighthousedata.io/data/background-music-better-atmosphere-71" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of consumers saying background music creates better atmosphere for consumers<br><small>Source: MarketingCharts (2026) · <a href="https://lighthousedata.io/data/background-music-better-atmosphere-71" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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