B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
55%
55% -- share of families starting back to school shopping in july for US families (2024)
55% of families started back-to-school shopping in July in the prior year (2024).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amplifiloyalty.com
Primary
Tier C
https://www.amplifiloyalty.com/blog/2026-loyalty-rewards-strategy-a-guide-for-banks-and-credit-union… ↗
Source Article
2026 Loyalty Rewards Strategy: A Guide for Banks and Credit Unions
Original Research
amplifiloyalty.com
· Original study ↗
Methodology
Prior-year comparison cited in article
Methodology documented
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US families: 55% share of families starting back to school shopping in july. Source: amplifiloyalty.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/back-to-school-july-shopping-prior-year
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<blockquote cite="https://lighthousedata.io/data/back-to-school-july-shopping-prior-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of families starting back to school shopping in july for US families<br><small>Source: amplifiloyalty.com (2024) · <a href="https://lighthousedata.io/data/back-to-school-july-shopping-prior-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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