B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- generative ai familiarity rate for Baby Boomers (2025)
5% of Baby Boomers say they are very or extremely familiar with generative AI.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PYMNTS
Primary
Tier B
https://www.mx.com/blog/generation-ai/ ↗
Source Article
PYMNTS’ Report Shows Generational Paths Forward with Generative AI
One Card to Rule Them All
Sept 17, 2026 | 2 min read
Blog
Copied
Aug 27, 2025|0 min read
Generative AI is no longer just a buzzword — it’s embedded into the way consumers live, work, and manage their daily routines. From drafting emails and conducting research to creating videos and powering custome…
Original Research
PYMNTS
· Original study ↗
Methodology
PYMNTS Generational Pulse Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Baby Boomers: 5% generative ai familiarity rate. Source: PYMNTS (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baby-boomers-generative-ai-familiarity-5pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/baby-boomers-generative-ai-familiarity-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- generative ai familiarity rate for Baby Boomers<br><small>Source: PYMNTS (2025) · <a href="https://lighthousedata.io/data/baby-boomers-generative-ai-familiarity-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.