B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

66%

66% -- content marketing success metric rate for B2C marketers citing website traffic as key metric (2014)

Name: Content Marketing Success Metric Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2014 · Marketing Charts

66% of B2C marketers cite website traffic as the most important metric for content marketing.

Cite this stat Share How we verify

Attribution: Marketing Charts View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

66%

Unit

Percentage

Data Vintage

2014

Entity

B2C marketers citing website traffic as key metric

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Marketing Charts Primary Tier C

http://www.contentking.pl/blog/cala-prawda-content-marketingu-liczbach-2/ ↗

Confidence: 23/100 Vintage: 2014 Channel: Wayback

Source Article

Cała prawda o content marketingu w liczbach

Liczby to w wielu sytuacjach najlepszy argument. Jeżeli jeszcze nie uwierzyłeś w siłę content marketingu, to zobacz, jak potężną siłą jest to narzędzie. Czyste fakty, wiele źródeł i różne punkty widzenia. Fakty na temat content marketingu - Najczęściej używane narzędzia content marketingu to: - soci…

Original Research

Marketing Charts · Original study ↗

Methodology

Cited from Marketing Charts

Methodology documented

Segmentation

Industrymarketing RegionGlobal RoleAll marketers Channelcontent

Cite this stat

Plain Text

B2C marketers citing website traffic as key metric: 66% content marketing success metric rate. Source: Marketing Charts (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-website-traffic-metric-66

HTML Embed

<blockquote cite="https://lighthousedata.io/data/b2c-website-traffic-metric-66" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- content marketing success metric rate for B2C marketers citing website traffic as key metric<br><small>Source: Marketing Charts (2014) · <a href="https://lighthousedata.io/data/b2c-website-traffic-metric-66" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →