B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- social media posts usage rate for Most successful B2C content marketers (2018)
59% of the most successful B2C content marketers use social media posts as a specific type of content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
195
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://www.bizbuzzcontent.com/blog/how-does-your-content-marketing-compare-to-these-b2c-companies/ ↗
Source Article
How Does Your Content Marketing Compare to These B2C Companies?
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content types used by the most successful B2C marketers
Methodology documented
Segmentation
IndustryB2C
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
Most successful B2C content marketers: 59% social media posts usage rate. Source: Content Marketing Institute (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-social-posts-usage-top-marketers-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2c-social-posts-usage-top-marketers-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- social media posts usage rate for Most successful B2C content marketers<br><small>Source: Content Marketing Institute (2018) · <a href="https://lighthousedata.io/data/b2c-social-posts-usage-top-marketers-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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