B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- share of b2c readers preferring image heavy emails for B2C email readers (2023)
65% of B2C readers prefer emails that contain mostly images.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.simplemachinesmarketing.com/blog/tips-and-tools-for-launching-your-first-email-newslette… ↗
Source Article
Tips and Tools for Launching Your First Email Newsletter
Whether you’re a freelancer looking to register with new clients or a B2B business promoting your services, an email newsletter is a powerful tactic that can help your business in the long run.
If you’re ready to start a newsletter, here are a few pointers to get yours running.
Get Permission
Buildi…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot research in a marketing blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2C email readers: 65% share of b2c readers preferring image heavy emails. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-readers-prefer-image-emails-hubspot
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<blockquote cite="https://lighthousedata.io/data/b2c-readers-prefer-image-emails-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of b2c readers preferring image heavy emails for B2C email readers<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/b2c-readers-prefer-image-emails-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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