B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.8%
2.8% -- b2c email marketing conversion rate for B2C brands (2025)
Email marketing conversion rate for B2C brands is 2.8%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
FirstPageSage
Primary
Tier A
http://blog.hubspot.com/18-fresh-stats-about-social-media-marketing?hsFormKey=ad9d8a70057e321c2b8962… ↗
Source Article
2026 Marketing Statistics, Trends, & Data
To be an effective marketer, you must keep up with the latest marketing statistics so you can better reach your target audience and boost conversions.
Nothing in marketing sits still. The latest trends, technologies, and tactics are always changing with consumers, culture, and even society. Keeping …
Original Research
FirstPageSage
· Original study ↗
Methodology
FirstPageSage
Methodology documented
Segmentation
Channelrss_feed
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Plain Text
B2C brands: 2.8% b2c email marketing conversion rate. Source: FirstPageSage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-email-marketing-conversion-rate-2025
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<blockquote cite="https://lighthousedata.io/data/b2c-email-marketing-conversion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.8%</strong> -- b2c email marketing conversion rate for B2C brands<br><small>Source: FirstPageSage (2025) · <a href="https://lighthousedata.io/data/b2c-email-marketing-conversion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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