B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
71%
71% -- email marketing software adoption rate for B2C content marketers (2024)
71% of B2C content marketers report using email marketing software to assist with content marketing.
- Survey year not specified in text excerpt; original study by Content Marketing Institute
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Lighthouse Research Team
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Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://nerdcow.co.uk/blog/tag/web-analytics/ ↗
Source Article
NerdCow
Our team analysed 26,228 visits to 8 landing pages of our clients. We noticed four overlooked patterns which affected conversions. This article helps you skip the tedious research phase and jump straight into checking if your site suffers from the same issues.
You don’t need specialist tools to meas…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited by NerdCow blog from Content Marketing Institute research; original survey year not specified in the source excerpt
Methodology documented
Segmentation
Industrymarketing
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Plain Text
B2C content marketers: 71% email marketing software adoption rate. Source: Content Marketing Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-content-marketers-email-marketing-software
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<blockquote cite="https://lighthousedata.io/data/b2c-content-marketers-email-marketing-software" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- email marketing software adoption rate for B2C content marketers<br><small>Source: Content Marketing Institute (2024) · <a href="https://lighthousedata.io/data/b2c-content-marketers-email-marketing-software" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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