C
Evidence Grade C
Use with Hedging
Dated
80%
80% — b2c blog posts articles adoption rate for B2C marketers (2018-2019)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2018-2019
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (4)
Pipeline360
Primary
Tier B
https://www.pipeline-360.com/news/h2-2024-state-of-b2b-pipeline-growth ↗
Source Article
1 in 2 B2B Marketers Can’t Reach Their Goals
BOULDER, Colo., October 8, 2024 – Pipeline360, Integrate’s media business, revealed new survey results from the “H2 2024 State of B2B Pipeline Growth” report. The survey found that about 50% of B2B marketers can’t reach their goals for this year, but when…
Also cited by
Southern California News Group (SCNG)
https://www.socalnewsgroup.com/2022/09/20/content-marketing-statistics-benefits/
2026-05-01
socalnewsgroup.com
https://www.socalnewsgroup.com/2022/09/20/content-marketing-statistics-benefits-…
2026-05-01
2026-05-01
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute survey data
Study: Unknown
Segmentation
IndustryB2C
RoleContent Marketer
Channelcontent
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2C marketers: 80% b2c blog posts articles adoption rate. Source: Pipeline360 (2018-2019). Via Lighthouse Research Data — https://lighthousedata.io/data/b2c-blog-posts-articles-content-80pct-2018-2019
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<blockquote cite="https://lighthousedata.io/data/b2c-blog-posts-articles-content-80pct-2018-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> — b2c blog posts articles adoption rate for B2C marketers<br><small>Source: Pipeline360 (2018-2019) · <a href="https://lighthousedata.io/data/b2c-blog-posts-articles-content-80pct-2018-2019" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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