B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

73%

73% -- video marketing positive impact rate for B2B organizations (2016)

Name: Video Marketing Positive Impact Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2016 · internetcorp.ro

73% of surveyed B2B organizations state that video has positively influenced their marketing results.

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Attribution: internetcorp.ro View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

73%

Unit

Percentage

Data Vintage

2016

Entity

B2B organizations

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

internetcorp.ro Primary Tier C

https://internetcorp.ro/5-tendinte-in-marketing-si-comunicare-in-2016/ ↗

Confidence: 23/100 Vintage: 2016 Channel: Deep Crawl

Source Article

5 tendinte in marketing si comunicare in 2016 - InternetCorp

Tehnonlogia devine omniprezenta in business, consumatorii digitali preiau controlul si schimba regulile jocului, iar companiile trebuie sa-si alinieze rapid strategiile de marketing si comunicare pentru a se mentine relevante, declara Elena Badea, head of branding, marketing and communication in cad…

Original Research

internetcorp.ro · Original study ↗

Methodology

Cited from recent global studies

Methodology documented

Segmentation

IndustryB2B RegionEMEA RoleAll marketers Channelvideo

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Plain Text

B2B organizations: 73% video marketing positive impact rate. Source: internetcorp.ro (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-video-positive-impact-73pct

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<blockquote cite="https://lighthousedata.io/data/b2b-video-positive-impact-73pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- video marketing positive impact rate for B2B organizations<br><small>Source: internetcorp.ro (2016) · <a href="https://lighthousedata.io/data/b2b-video-positive-impact-73pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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