B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- content engagement preference rate for B2B clients (2026)
78% of B2B clients say they only want to engage with businesses that provide valuable content and insights.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CIENCE
Primary
Tier C
https://www.cience.com/blog/retargeting-vs-remarketing/ ↗
Source Article
Retargeting vs. Remarketing: 6 Key Differences | CIENCE
Last Refreshed: March 2026 with updated statistics and tool information.
Retargeting uses paid ads to re-engage visitors who left your website without converting, while remarketing uses email and multi-channel outreach to nurture existing contacts: and retargeting can boost conversions by up to 161%…
Original Research
CIENCE
· Original study ↗
Methodology
Survey stat cited in CIENCE blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B clients: 78% content engagement preference rate. Source: CIENCE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-valuable-content-preference-78
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-valuable-content-preference-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- content engagement preference rate for B2B clients<br><small>Source: CIENCE (2026) · <a href="https://lighthousedata.io/data/b2b-valuable-content-preference-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.