B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- share citing tighter budgets for B2B sales teams (2025)
65% of sales teams cite tighter budgets as a contributing factor keeping them on edge.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sopro
Primary
Tier C
https://salesera.net/blog/high-lead-generation-through-various-channels/ ↗
Source Article
Active Lead Generation Through Multi-Channel Strategies
Ever wonder how chasing B2B leads can make you a paranormal investigator? The leads act like ghosts: for a moment they are interested, the next—poof! Disappearing into thin air. If you have been there well, don’t worry! You are not sailing in this boat alone. According to a recent study conducted by…
Original Research
Sopro
· Original study ↗
Methodology
Cited from Sopro study; methodology not stated
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
B2B sales teams: 65% share citing tighter budgets. Source: Sopro (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-tighter-budgets-65
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<blockquote cite="https://lighthousedata.io/data/b2b-tighter-budgets-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share citing tighter budgets for B2B sales teams<br><small>Source: Sopro (2025) · <a href="https://lighthousedata.io/data/b2b-tighter-budgets-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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