B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69%
69% -- documented content strategy adoption rate for Most effective B2B teams (B2B marketers) (2020)
69% of the most effective B2B teams have a documented strategy according to 2020 research by the Content Marketing Institute.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://marketing.link/what-is-a-content-plan/ ↗
Source Article
What is a content plan, and why is it important?
WHAT IS A CONTENT PLAN
Time management helps accomplish more, while budgeting allows you to save money and invest it in valuable resources. Developing a content plan also serves important functions: it reduces stress and deadline pressure, and ensures consistency and stability in engagement with you…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Secondary citation of Content Marketing Institute 2020 research on B2B content marketing; original study wording typically refers to 'most effective B2B marketers' with a documented content strategy.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Most effective B2B teams (B2B marketers): 69% documented content strategy adoption rate. Source: Content Marketing Institute (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-teams-documented-content-strategy-2020
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<blockquote cite="https://lighthousedata.io/data/b2b-teams-documented-content-strategy-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- documented content strategy adoption rate for Most effective B2B teams (B2B marketers)<br><small>Source: Content Marketing Institute (2020) · <a href="https://lighthousedata.io/data/b2b-teams-documented-content-strategy-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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