B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- share of target audience in acute need for B2B target audiences (2023)
Around 20% of a B2B target audience is in acute need of purchase/re-tendering annually based on five-year re-tender cycles.
- Calculated based on average five-year re-tender cycles for machinery, equipment, financial advice, or framework contracts
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn B2B Institute
Primary
Tier C
https://uhura.de/en/blog/holistic-b2b-marketing ↗
Source Article
Principles for planning holistic B2B campaigns
27.9.2023
Reading time:
minutes
This article was written by:
B2B marketing is becoming more and more challenging. Technological advances, target audience expectations of content relevance and user experience are constantly increasing, at an unprecedented pace. Respondents to the HubSport “B2B Market…
Original Research
LinkedIn B2B Institute
· Original study ↗
Methodology
Derived from LinkedIn B2B Institute finding on five-year re-tender cycles
Methodology documented
Segmentation
IndustryB2B
RegionEMEA
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B target audiences: 20% share of target audience in acute need. Source: LinkedIn B2B Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-target-audience-acute-need-2023
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<blockquote cite="https://lighthousedata.io/data/b2b-target-audience-acute-need-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of target audience in acute need for B2B target audiences<br><small>Source: LinkedIn B2B Institute (2023) · <a href="https://lighthousedata.io/data/b2b-target-audience-acute-need-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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