B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52.6%
52.6% -- linkedin connection acceptance rate for B2B software platform client (Lumos campaign) (2025)
A B2B software platform client achieved a 52.6% connection acceptance rate on 4,454 LinkedIn connection requests sent.
- Vendor self-reported case study data
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
52.6%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
4,454
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lumos
Primary
Tier B
https://lumosco.ai/blog/cold-email-vs-linkedin-outreach ↗
Source Article
Cold Email vs LinkedIn Outreach: Which Drives… | Lumos
Cold Email vs LinkedIn Outreach: Which Drives More B2B Meetings?
If you're scaling B2B sales, you've asked this question: Should I invest in cold email or LinkedIn outreach?
Most companies treat this as an either/or decision. They pick one channel, run a few campaigns, and hope for the best. But aft…
Original Research
Lumos
· Original study ↗
Methodology
4,454 LinkedIn connections sent; vendor self-reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B software platform client (Lumos campaign): 52.6% linkedin connection acceptance rate. Source: Lumos (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-software-linkedin-acceptance-52-6
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-software-linkedin-acceptance-52-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52.6%</strong> -- linkedin connection acceptance rate for B2B software platform client (Lumos campaign)<br><small>Source: Lumos (2025) · <a href="https://lighthousedata.io/data/b2b-software-linkedin-acceptance-52-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.