B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63%
63% -- share of b2b software buyers using ai to research purchase for B2B software buyers (2026)
63% of B2B software buyers used AI to research a recent purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TrustRadius
Primary
Tier B
https://www.datamagnet.co/post/buyer-intent-data-buyers-guide-2026/ ↗
Source Article
The 2026 Buyer Intent Data Buyer's Guide
Disclosure: Datamagnet publishes this article. Vendor and product capabilities described below are based on public documentation, retrieved August 13, 2026.
The 2026 Buyer Intent Data Buyer's Guide: How to Choose the Right Vendor
Most of your buyers make up their minds before a rep ever says hello. …
Original Research
TrustRadius
· Original study ↗
Methodology
TrustRadius 2026 B2B Buying Disconnect Report, Jan 2026
Methodology documented
Segmentation
IndustryB2B
Company SizeAll sizes
RegionUS
RoleAll marketers
Cite this stat
Plain Text
B2B software buyers: 63% share of b2b software buyers using ai to research purchase. Source: TrustRadius (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-software-buyers-ai-research-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-software-buyers-ai-research-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of b2b software buyers using ai to research purchase for B2B software buyers<br><small>Source: TrustRadius (2026) · <a href="https://lighthousedata.io/data/b2b-software-buyers-ai-research-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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