B
Evidence Grade B
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accuracy verified by the review judge
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Recent
36.6%
36.6% -- social media spend paid advertising share for German B2B companies' social media communication budgets (2025-2026)
36.6% of B2B social media communication budget flows directly into paid advertising.
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
36.6%
Unit
Percentage
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Althaller
Primary
Tier C
https://www.podcast360.de/podcast-starten-leitfaden/ ↗
Source Article
Podcast starten in 2026: Der komplette Leitfaden
Wenn du 2026 einen Podcast starten möchtest, brauchst du eine klare Strategie von der Zielgruppendefinition über die Produktion bis zum Reichweitenaufbau. Dieser umfassende Leitfaden zeigt dir jeden notwendigen Schritt: Zielgruppendefinition, Formatauswahl, technisches Setup, Content-Planung, profes…
Original Research
Althaller
· Original study ↗
Methodology
Share of the average 5,000 EUR/month B2B social media communication budget that goes directly into paid advertising, per Althaller B2B Social Media Studie 2025/26.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
German B2B companies' social media communication budgets: 36.6% social media spend paid advertising share. Source: Althaller (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-social-spend-paid-ads-share-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-social-spend-paid-ads-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.6%</strong> -- social media spend paid advertising share for German B2B companies' social media communication budgets<br><small>Source: Althaller (2025-2026) · <a href="https://lighthousedata.io/data/b2b-social-spend-paid-ads-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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