B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- planned increase in social media spend for B2B marketers (2013)
56.0% of surveyed B2B marketers planned to increase spending on social media in 2013.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2013
Entity
Sample Size
366
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BtoB Magazine
Primary
Tier B
http://www.fearlesscompetitor.com/tag/content-marketing/page/3/ ↗
Source Article
content marketing - 3/21
Original Research
BtoB Magazine
· Original study ↗
Methodology
BtoB Outlook survey of 366 B2B marketers, Nov 2012
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
B2B marketers: 56% planned increase in social media spend. Source: BtoB Magazine (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-social-media-spend-increase-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-social-media-spend-increase-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- planned increase in social media spend for B2B marketers<br><small>Source: BtoB Magazine (2013) · <a href="https://lighthousedata.io/data/b2b-social-media-spend-increase-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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