B
Evidence Grade B
Graded
under review
Safe to Cite
Current
87%
87% -- share of b2b companies running marketing via social networking sites for B2B marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
http://www.bigoutsource.com/blog/use-social-media-get-great-results/ ↗
Source Article
How to Use Social Media and Get Great Results
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Study conducted by the Content Marketing Institute, cited by BigOutsource blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 87% share of b2b companies running marketing via social networking sites. Source: Content Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-social-media-marketing-programs-cmi
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<blockquote cite="https://lighthousedata.io/data/b2b-social-media-marketing-programs-cmi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of b2b companies running marketing via social networking sites for B2B marketers<br><small>Source: Content Marketing Institute (2026) · <a href="https://lighthousedata.io/data/b2b-social-media-marketing-programs-cmi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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