B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- social media advertising usage rate for B2B marketers (2022)
75% of B2B marketers use social media advertising.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
SERPWatch
Primary
Tier C
https://cleanfax.com/polish-your-online-presence-in-3-ways/ ↗
Source Article
Polish Your Online Presence in 3 Ways
Polish Your Online Presence in 3 Ways
The internet has come a long way since 1991 when it first became publicly available. By the year 2000, according to career website Zippia, 361 million people worldwide used it (6% of the world’s population).
If such growth within just nine years sounds staggerin…
Original Research
SERPWatch
· Original study ↗
Methodology
SERPWatch data cited via Cleanfax
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 75% social media advertising usage rate. Source: SERPWatch (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-social-media-advertising-75-percent
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<blockquote cite="https://lighthousedata.io/data/b2b-social-media-advertising-75-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- social media advertising usage rate for B2B marketers<br><small>Source: SERPWatch (2022) · <a href="https://lighthousedata.io/data/b2b-social-media-advertising-75-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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