B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Current
14.6%
14.6% -- lead close rate for leads from organic search (2026)
Leads generated from organic search close at a rate of 14.6%, compared to 1.7% for outbound leads.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
14.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
SeoProfy
Primary
Tier A
https://www.bigmoves.marketing/blog/seo-for-b2b-companies-practical-strategy-guide-for-sustainable-b… ↗
Source Article
SEO for B2B Companies: Practical Strategy Guide for Sustainable B2B Growth - Read Blog
Published on bigmoves.marketing/blog
If you've ever looked at your B2B company's website analytics and felt underwhelmed — decent traffic, low lead quality, unclear connection to pipeline — you're not alone. This is one of the most common frustrations in B2B marketing today, and in most cases, the r…
Original Research
SeoProfy
· Original study ↗
Methodology
Comparison of lead close rates
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
leads from organic search: 14.6% lead close rate. Source: SeoProfy (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-seo-lead-close-rate
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<blockquote cite="https://lighthousedata.io/data/b2b-seo-lead-close-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.6%</strong> -- lead close rate for leads from organic search<br><small>Source: SeoProfy (2026) · <a href="https://lighthousedata.io/data/b2b-seo-lead-close-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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