B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
20%
20% -- share seeking references for B2B buyers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
118
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/b2b-buying-process/ ↗
Source Article
The B2B Buying Process - Savanta
The business-to-business buying process is a complex one, typically involving five broad steps: recall, identify, learn, evaluate and the all-important buy.
Mapping out the exact buying process is critical for anyone who is looking to market or sell in the B2B space...
...and it’s only when armed wi…
Original Research
Savanta
· Original study ↗
Methodology
Savanta survey of 118 B2B buyers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 20% share seeking references. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-seek-references-20
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<blockquote cite="https://lighthousedata.io/data/b2b-seek-references-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share seeking references for B2B buyers<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/b2b-seek-references-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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